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Tourism Strategy for Lebanese Expatriates in Brazil
Tourism Strategy for Lebanese Expatriates in Brazil


Ms Hobeika an external relation officer at the UNDP Special Unit for South-South Cooperation in Brazil developed a strategy to attract Lebanese expatriates in Brazil including a diagnostic analysis of the obstacles facing Lebanese expatriates desiring to come to Lebanon, the problems faced with targeting this population in Brazil. A second part of the report developed strategic axis to improve the communication strategy with Lebanese expatriates in Brazil, mobilise partners and improve marketing of Lebanese tourism. Finally the report includes a plan of action with specific contact details in Brazil. The Ministry approved the strategy however the implementation of the action Plan was stalled due to the war.
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